Huffington / Virality Uber Alles: What the Fetishization of Social Media Is Costing Us All

“Going viral has gone viral. Social media have become the obsession of the media. It’s all about social now: What are the latest social tools? How can a company increase its social reach? Are reporters devoting enough time to social? Less discussed — or not at all — is the value of the thing going viral. Doesn’t matter — as long as it’s social. And viral!” Read More Here.

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