“The reports this week that NBC is planning to bring “The Tonight Show” back to New York, with Jimmy Fallon replacing Jay Leno in the host’s seat — probably next year — amount to both an economic and symbolic boon to the comedy world here.” Read More Here.
“Boomers are moving out of the 18-to-49 and 25-to-54 demos. CBS continues to attract a good deal of them. So, it wants to persuade ad buyers to value them.” Read More Here
This week the New York Times has created a new section exclusively for Baby Boomers.
Its about time!
“Booming is a section about baby boomers — the 78 million Americans born between 1946 and 1964. Besides news and information useful to this generation, you’ll find essays by boomers and by their children. You’ll find debates about books, new music to embrace and some secrets to enduring love. The wide-ranging conversation will be led by Michael Winerip, who has covered education, parenting, politics and his fellow boomers.”
“The share of new businesses formed by 55- to 64-year-olds has risen from 14.3 percent in 1996 to 20.9 percent in 2011, according to the Kauffman Index of Entrepreneurial Activity.” Read More Here