‘Tonight Show’ to New York? Local Comics Applaud

“The reports this week that NBC is planning to bring “The Tonight Show” back to New York, with Jimmy Fallon replacing Jay Leno in the host’s seat — probably next year — amount to both an economic and symbolic boon to the comedy world here.” Read More Here.

Start Me Up: Fund Boomer Entrepreneurs

Boomers have the money and experience – do they start companies?  As it turns out, the highest rate of successful entrepreneurship, according to the Kaufmann Foundation, is among those 55-64 — twice the success rate of those age 20-34.” Read More Here.

BREAKING – CBS Continues Push To Move Beyond Traditional Demos.

“Boomers are moving out of the 18-to-49 and 25-to-54 demos. CBS continues to attract a good deal of them. So, it wants to persuade ad buyers to value them.” Read More Here

NYT / Why Don’t Advertisers Care About Me Anymore?

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“Greetings. You people are all irrelevant. Well, let’s not paint with too broad a brush.

Almost all of you are irrelevant. You 48-year-old boomers bringing up the generational rear? You may have as much as a year left of mattering. Then you, too, will slip out of the 18-to-49 demographic that advertisers most want and TV programmers cater to.”  Read More Here.

BOOMERS AND BUSINESS IN THE U.S. AND EUROPE: IT’S ONLY ROCK ‘N’ ROLL

“Baby Boomers in the U.S. and Europe are changing aging as profoundly as they changed youth. Their demographic might, coupled with a revolutionary spirit, guarantees radical changes ahead for institutions and businesses worldwide.” Read More Here.