“The reports this week that NBC is planning to bring “The Tonight Show” back to New York, with Jimmy Fallon replacing Jay Leno in the host’s seat — probably next year — amount to both an economic and symbolic boon to the comedy world here.” Read More Here.
Mar 22, 2013
Start Me Up: Fund Boomer Entrepreneurs
“Boomers have the money and experience – do they start companies? As it turns out, the highest rate of successful entrepreneurship, according to the Kaufmann Foundation, is among those 55-64 — twice the success rate of those age 20-34.” Read More Here.
Mar 19, 2013
BREAKING – CBS Continues Push To Move Beyond Traditional Demos.
“Boomers are moving out of the 18-to-49 and 25-to-54 demos. CBS continues to attract a good deal of them. So, it wants to persuade ad buyers to value them.” Read More Here
Mar 12, 2013
NYT / Why Don’t Advertisers Care About Me Anymore?
“Greetings. You people are all irrelevant. Well, let’s not paint with too broad a brush.
Almost all of you are irrelevant. You 48-year-old boomers bringing up the generational rear? You may have as much as a year left of mattering. Then you, too, will slip out of the 18-to-49 demographic that advertisers most want and TV programmers cater to.” Read More Here.
Mar 7, 2013
BOOMERS AND BUSINESS IN THE U.S. AND EUROPE: IT’S ONLY ROCK ‘N’ ROLL
“Baby Boomers in the U.S. and Europe are changing aging as profoundly as they changed youth. Their demographic might, coupled with a revolutionary spirit, guarantees radical changes ahead for institutions and businesses worldwide.” Read More Here.
Connections!