‘Tonight’ Show Expected to Return to New York, With Fallon

“While the network has yet to complete a deal, it has made a commitment to Jimmy Fallon, the current host of its “Late Night” program, to have him succeed Jay Leno as the next host of “Tonight,’’ according to several senior television executives involved in the decision. The show would move from Burbank, Calif., back to New York, where it first started in 1954 with Steve Allen as host.” Read More Here.

BREAKING – CBS Continues Push To Move Beyond Traditional Demos.

“Boomers are moving out of the 18-to-49 and 25-to-54 demos. CBS continues to attract a good deal of them. So, it wants to persuade ad buyers to value them.” Read More Here

Valerie Harper Evokes Memories Of Broadcast At Its Best

“Rhoda Morgenstern is an excellent example of a character who really mattered then and consequently still matters now. Read More Here.

NYT / Why Don’t Advertisers Care About Me Anymore?


“Greetings. You people are all irrelevant. Well, let’s not paint with too broad a brush.

Almost all of you are irrelevant. You 48-year-old boomers bringing up the generational rear? You may have as much as a year left of mattering. Then you, too, will slip out of the 18-to-49 demographic that advertisers most want and TV programmers cater to.”  Read More Here.

Actress Bonnie Franklin Dies at 69

Bonnie Franklin, who played a Midwestern divorced mom raising two teenage girls in the long-running Norman Lear sitcom One Day at a Time, died Friday at her home in Los Angeles. She was 69.” Read More Here.