Digitas And Yahoo: When The Big Boys Notice Boomers

“With all due respect to the readers of this blog, those of us who toil in the marketing-to-Boomer space all recognize from time to time that we’re preaching to the choir – that is, when we aren’t tearing off those choir robes for the occasional spat.”  Read More Here.

CBS, General Mills Call For The End Of Demos

“In a major push to shift the ad industry’s focus from the traditional age- and sex-based demographics that have been the foundation of media planning and buying for nearly 50 years, CBS and General Mills Monday unveiled results of some extensive research demonstrating what a poor surrogate conventional demographics are for the actual consumers that marketers and agencies are trying to reach.” Read More Here.