“We are the Aussies & Kiwis & Americans & Canadians. We are the Western Europeans & Japanese. We are the fastest-growing, the biggest, the wealthiest, the boldest, the most (yes) ambitious, the most experimental & exploratory, the most (self-) indulgent, the most difficult & demanding, the most service- & experience-obsessed, the most vigorous, the most health conscious, the most female, the most profoundly important commercial market in the history of the world-and we will be the center of your Universe for the next 25 years. We have arrived!” – Tom Peters