“First of all, why is KitchenAid’s Twitter account in the hands of a drunk 20-year-old frat boy, or some jackass with a similar sense of humor? Is this the same person who handles KitchenAid’s Twitter account on a regular, day-to-day basis? If so, how did he get this job (I’m guessing this is a guy)? And while we’re on the subject, what are the qualifications for tweeting for KitchenAid? A lot of Facebook pics with your collection of blenders?” Read More Here.
“Back in 2007, I was practically tarred and feathered when I wrote a post giving reasons why marketers need to pay attention to Twitter. Now that Twitter is six years old and has 140M+ active users, creating over one billion Tweets every three days, the platform is more important than ever before. Here’s what I think today: it’s a stronger platform for advertisers than Facebook will ever be. Read More Here.